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Truck design Truck design logo8/18/2023 ![]() Your brand identity is what your truck stands for – what’s the core mission statement of your food truck? Your logo will be found across all areas of your business, so make sure you love it!īrand Identity: What’s Your Truck All About?īefore you even think about penciling out your food truck logo, you’ll need to spend some careful time creating your truck’s brand identity. ![]() Your logo is about more than just your truck – it’s about your brand and what you represent. That instant recognition is what helps build your food truck biz into an authentic brand, and a powerful logo is one of the key ingredients! A logo (like a picture) is worth a thousand words – when eaters see your food truck – with its unique logo – fly by them on the city streets, they’ll know exactly who you are without having to attempt at reading any text on your truck (a nearly impossible feat on a fast-moving vehicle). A strong logo really works in your food truck’s favor. A clear, compelling logo will naturally draw attention to your truck and separate you from competitors, especially if those competitors are lacking an identifiable brand. Why does your truck’s logo matter? A solid logo is essential for a successful food truck, as logos are used to: ![]() Your food truck logo is an tremendous powerhouse for shifting your food truck into full gear!
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